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Practice Better Inc.
Relevance Score
9
Confidence Score
95
Why Relevant?
Practice Better is a direct competitor offering comprehensive practice management and EHR features highly similar to Healthie, targeting wellness professionals including nutritionists and dietitians, with a strong global presence and GDPR compliance, making it relevant for the UK and Ireland markets.
Canada
Founded 2016
Canada
Employee Count +75
https://practicebetter.io
Distributed Team: United States
Toronto, Ontario, Canada
Customer Base: Global
Practice Management
EHR
Wellness
HealthTech
SaaS
Nutrition Software
Telehealth
Client Management
AI
Business Software

Details

Detailed pricing metrics and key statistics for your products over selected time-frames.
Name
Practice Better Inc.
Canada
Trading Name
Practice Better
Canada
Industry
Healthcare
Canada
Type
Best-In-Class
Canada
About the Company
Practice Better is an all-in-one practice management and EHR software solution designed for health and wellness professionals, offering tools for client engagement, scheduling, billing, telehealth, and custom programs to streamline operations and enhance client care globally.
Canada
Key Products & Services
  • Practice Management Software & EHR
  • Client scheduling & appointment management
  • Billing, invoicing & insurance integration
  • HIPAA-compliant telehealth
  • Charting & health records management
  • Client engagement & accountability tools
  • Online programs & meal planning
  • AI-powered health insights
  • Payment processing
Target Customers
  • Nutritionists & dietitians
  • Health & wellness coaches
  • Therapists & licensed mental health providers
  • Naturopathic doctors & chiropractors
  • Personal trainers

Competitive Advantages

Core Strengths Driving Differentiation
  • Practice Management Software & EHR
  • Client scheduling & appointment management
  • Billing, invoicing & insurance integration
  • HIPAA-compliant telehealth
  • Charting & health records management
  • Client engagement & accountability tools
  • Online programs & meal planning
  • AI-powered health insights
  • Payment processing

Achievements & Market Position

Market Recognition and Growth Milestones
  • Revenue Range: $10M – $25M
  • Funding Raised: ~$41.2M
  • Ranked 2nd among 123 active competitors
  • Recognized in Deloitte Canada's Technology Fast 50™ Program as a Company-to-Watch
  • Ranked Among Canada's Top Growing Companies by The Globe and Mail

Key Insights (AI)

Actionable observations flagged automatically to help you stay ahead.

EXEC SUMMARY

Practice Better is a fast-growing, all-in-one SaaS platform well-positioned to become a global leader in digital health and wellness management, but it faces challenges around competition and regulatory compliance.

ALERTS

  • If Practice Better is a direct competitor, you should treat them as a serious and growing threat, especially in markets like UK/Ireland or EU where their GDPR compliance gives them a head start.
  • Alert: Practice Better is positioning as a comprehensive practice management + EHR solution, covering scheduling, billing, telehealth, and engagement in one platform.
  • Implication: Could attract professionals who prefer a single vendor solution, threatening competitors offering more specialized or fragmented products.

OPPORTUNITIES

  • Wellness & telehealth boom: Post-pandemic demand for remote health solutions continues to accelerate.
  • European opportunity: GDPR compliance positions the company well for expansion in EU/UK markets.
  • AI expansion potential: Currently limited to “AI Health Insights,” but could evolve into predictive analytics, automation, and AI-driven coaching.
  • Customer base expansion: From individual practitioners (coaches, nutritionists) to multi-provider clinics, health startups, and even corporate wellness programs.

RISK

  • Intense competition: Direct rivals like Healthie, SimplePractice, Kalix, etc. → pressure to innovate continuously.
  • Regulatory hurdles: Each region has unique healthcare compliance (HIPAA, GDPR, PIPEDA) → requires significant investment in compliance.
  • Scaling workforce: With ~75+ employees, organizational scaling will be crucial for sustainable global growth.
  • SaaS dependency: Subscription-based model requires strong retention; higher churn could hurt recurring revenue.

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ROAS and CPA targets

For each advertising channels: Google, Tik Tok, Meta and Influencer
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KPI
Google
Tik Tok
Meta
Influencer
ROAS Targets
CPA Targets
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Benchmark

The targets for ROAS & CPA
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Category
Amount of ads launched
spend
Rev
ROAS VS Target
CPA VS Target
Problem–Solution
10
1200
14000
+ 18%
- 35%
Before–After Proof
7
1200
14000
543
- 7%
Cost–Value Comparison
16
1200
14000
681
3.51
Skepticism to Trust
5
1200
14000
580
3.22
Expert Authority
8
1200
14000
737
4.40
Social Proof & Bandwagon
9
1200
14000
478
4.52
Personal Story Journey
14
1700
10200
728
6.00

Benchmark

You're below your benchmark. You may need to change strategy or reduce budget.
KPI
Current
Target
ROAS (1d)
+ 18%
1.22
2.33
ROAS (1d, 1st time)
- 35%
1.22
2.33
ROAS (1d, Returning)
- 7%
1.22
2.33